I Feel like We’ve Become ‘Just Friends’ but I Want Us to Be Lovers Again
Being your wife’s best friend is fantastic…unless it’s the wrong kind of friend.
Bob was nearly crying when he told me something that was really eating at him.
“She told me she feels that we’re more like good friends than lovers. We’re great parents and we get along perfectly – except she says she really isn’t attracted to me ‘that way’ anymore.”
I told him he was in the company of thousands of good guys, good dads and good husbands. What his wife told him is so common it’s almost funny…if it wasn’t so heartbreaking.
Bob is wicked smart, hardworking, dedicated, loyal, productive, committed, honest, generous and sensitive. He’s focused, dependable and he is a man of his word.
Everyone admires him and appreciates him.
But what he’s missing most are the feelings of admiration and appreciation from his wife.
He really wants to feel her easy affection and desire.
He wants his lover back.
How Did This Happen?
In Bob’s case, this started happening soon after his wedding. It was the first year after their marriage where Bob and his wife entered the land of the “ilities”.
In her book, Mating in Captivity, Esther Perel talks about this strange but predictable place many couples find themselves after committing to each other. They immediately begin a process of transforming their former fun, light-hearted, spontaneous and flirty life into an uptight, restricted and boring life of responsibility.
Perel lists many other domestic “ilities” like accountability, dependability, respectability, reliability, stability, sensibility and, the worst, predictability.
This is the land where bills get paid, retirement funds are funded, kids get fed, the laundry gets done and the ‘to do’ list gets done. This is the land where two people need to join forces and get shit done.
They grow into a well-oiled team of, well, friends. Friends who get shit done.
And they both secretly desire to be a well-oiled team of lovers.
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Is This Bob’s Fault?
No, it’s not Bob’s fault or his wife‘s fault. Stumbling into the land of the “ilities” is one of the most predictable problems couples create for themselves.
And they can choose to create something else if they want to.
Finding blame in never part of the solution. But conscious action is.
Bob and his wife need to remember what brought them together to start with. None of the words used to describe their early energy and attraction ended with “ility”. And there is no reason why, starting tomorrow morning, one of them can’t begin to reverse the “friend zone” spiral they’ve created.
Bob told me, “We used to laugh constantly and found the same things hilarious. Then we’d have the deepest, most connected conversations ever. We could be apart for days at a time and not lose a bit of desire for each other. And we could even have big arguments that always ended with passion.”
Esther Perel talks about how that kind of connection and desire is usually the result of erotic energy like mystery, danger, surprise, excitement, spontaneity, separation, unfamiliarity, uncertainty, tension, laughter and anger. She describes the erotic tension of catching a woman’s eye across the room and sharing that knowing, sexy stare that nobody else notices.
What are You Afraid Of?
Reversing the “friend zone” spiral in a relationship can be scary.
I asked Bob what he’s afraid of. Why doesn’t he just start being that guy he used to be?
He said, “I’m afraid of looking stupid. I don’t know how she will react anymore. I don’t want to come across as creepy or needy. Besides, she hasn’t initiated any of that so I don’t think she’s interested.”
“Do you enjoy being the playful, fearless, fun, goofy, sexy guy?”
“Hell yes. That was the best time of my life with her!”
“Why were you so comfortable being that guy before you were married?”
“I don’t know. I guess I really didn’t give a shit what she thought of me and I didn’t have as much to lose.”
“So you initiated erotic behavior all the time and didn’t give a shit? You didn’t wait for her?”
“Yeah, it was easy because I knew she liked it and wanted it.”
“And what makes you think she’s changed?”
Silence.
One Month Later
I received an email from Bob titled, “Am I drunk?”
It seems his wife asked him that question even though he stopped drinking a year ago. She commented on how goofy he had been lately and she wasn’t sure what to do with it.
Then at 1:30am, from her night shift job at the hospital, she sent a one sentence text to him.
“I love you.”
He wanted to know what it meant and how he should view her changing moods.
I told him that when a man decides to simply be the goofy, fun, flirty, sexy man he wants to be, he doesn’t need to analyze a woman’s moods. It’s quite possible that at 1:30am that morning she was feeling love for the man who wasn’t giving a shit what she thought about his goofiness.
So she took action and told him so.
Conscious, deliberate action.
Anyone can do it…if they want to.
I wrote a free e-book to help men learn how to lose their fear and be more bold in their marriage to create the love and connection they want. Get The Hard to Swallow Truth About Saving Your Marriage.
If you want to learn more about how to take a bigger step toward being a clear-headed, confident man of action, then find out more here. I would be thrilled to help you get there – our first discovery call is always free and always gives you a BIG boost of confidence.
You WILL become a clearer, stronger, more confident man only through other men. Your woman cannot take you there – and she doesn’t WANT to…trust me on that.
Photo Ashley Webb / Flickr
Q: Why does my wife say she feels like we’re “just good friends” instead of lovers?
A: Because most marriages accidentally drift into the land of the “ilities”—responsibility, predictability, stability, dependability. Great for running a household, terrible for erotic attraction. You didn’t do anything “wrong”—you both just stopped feeding the mystery, tension, playfulness, and separation that sparked your original chemistry.
Q: Is it my fault that the romantic spark died in our marriage?
A: No. It’s not yours or hers. Nearly every long-term couple slide into routine and lose the energy that made them electric in the beginning. Blame solves nothing—conscious action does. Attraction can be rebuilt, but only if you stop acting like a roommate and start acting like the man you used to be.
Q: How do I get out of the ‘friend zone’ with my wife and bring back passion?
A: You stop waiting for her to initiate and start reclaiming the playful, teasing, bold energy you had before marriage. Desire thrives on tension, uncertainty, humor, mischief, flirtation, separation, and spontaneity—not chores and routine. When you dial up those qualities again, attraction has room to breathe.
Q: What if I try to be flirty or fun again and she reacts badly?
A: That fear is exactly what’s keeping you stuck. You weren’t afraid before—you didn’t care what she thought. You flirted because it felt good to you. That’s the energy she fell for. When a man reclaims that unapologetic playfulness, he becomes magnetic again—not creepy, not needy—just alive.
Q: Can attraction really come back after years of distance?
A: Yes, if you bring back the qualities that created it in the first place: confidence, unpredictability, lightness, humor, erotic tension, and a little danger. Couples don’t lose attraction—they smother it under routine and fear. When you shift your energy, she feels it. Often surprisingly fast.
Q: How do I interpret mixed signals—like when she’s cold one day but texts “I love you” the next?
A: You don’t interpret them at all. You stop reading her moods like weather reports. When you anchor into your own playful, grounded masculine energy, her moods stop controlling your confidence. You simply show up as the man you want to be and let her respond however she responds. That’s liberation.
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