Stop Settling. Start Leading.

Whether you need a quick reset or a complete transformation, we have the roadmap to rebuild your confidence and your relationships.

You Are Here Because Something Isn’t Working.

You’ve tried “playing nice.” You’ve tried working harder. You’ve tried waiting for things to get better on their own. None of it worked.The truth is, reading another book won’t fix this. You need action. You need a guide who has been in the trenches and found the way out. Below are the three ways we can work together to get you back on track

The Roundtable

Best For: Men who want ongoing support and brotherhood.

Stop fighting your battles alone.

Twice-monthly group coaching calls with Dan.
Access to a private network of high-value men.
Instant access to the “Emergency Triage” course.
Accountability to keep you moving forward.

Join the Brotherhood

Immersive Retreats

Best For: A life-changing disconnect from the daily grind.

4 Days that will change the next 40 years of your life.

Step away from work and family stress.
Intense, in-person coaching in a luxury setting.
Reconnect with your masculine core through nature and adventure.
Bond with brothers who have your back.

See Upcoming Retreats

1-on-1 Intensive Coaching

Best For: Men in crisis or those wanting fast, specific results.

Direct access. Radical honesty. Custom strategy.

Deep-dive diagnostic of your blind spots.
A personalized roadmap to fix your marriage and career.
Direct access to Dan for urgent guidance.
100% confidential and judgment-free space.

Apply for 1-on-1 Coaching

Stop Treating Symptoms. Fix the Foundation

A cold marriage or a lack of purpose are just side effects. Real transformation happens when you master these three core elements of your life.

Masculine Confidence

I will teach you why it’s important for men to understand your masculine energy and how to use it to create the life you really want. I give you tools and techniques to help you build your self-confidence, stop being afraid to express what you want, have the courage to take action, and create what you want.

Relationship Coaching

I support men to create more fulfilling and passionate relationships, particularly with your wife or long-term romantic partner. I help you understand what women want, how to lead in your relationship in a way that creates more respect, more attraction and a closer, more relaxed, more fun and more loving relationship again.

Personal Development

My coaching program and free resources aren’t just about relationships. I work with you on all aspects of life so that you start to trust yourself more, feel more confident in yourself, have a clear vision for your life and take the steps to make it a reality.

Why This Isn’t “Therapy”

Therapy asks, “How does that make you feel?” We ask, “What are you going to DO about it?”

We don’t spend months digging into your childhood trauma. We focus on the present. We focus on practical tools, mindset shifts, and actionable strategies that you can test today and see results tomorrow.

Coaching and Support

One thing I know from my years of working with men is that too many of us don’t have good male role models and lack good, high integrity men in our lives who are also on a journey of personal growth and striving to become the best men they can be.

Videos, Articles and Courses

You can read and watch my free content both here on this website and on the Goodguys2Greatmen.co.uk website where I talk more about masculine confidence, relationship dynamics, and the healthy way to work on your own personal development.

What People Are Saying

“Dan was instrumental in helping me understand me. Dealing with outside voices and thoughts, the slight edge of doing the correct or incorrect of living adds up to positive or negative changes in the long haul of time. I learned to be happy with me first so I could share a relationship with the person I love.”
– Steve Hays
“I spent 6 months with Dan as my coach. He was an amazing guide in helping me transform my life. His wisdom, curiosity and accountability were fundamental in changing everything in my life. Career, family, relationships have all improved as a result of my work with Dan.“
– Dan Fritsch
“I began working with Dan about 2 years ago during the most difficult season of my life. What started with the goal of “getting through” my challenges, quickly turned into what is now a life long pursuit of being the best man I can possibly be. With Dan’s guidance and helpful nudging, I not only survived my experience, but have grown immensely as a result of it. I will forever owe Dan more than he will ever know… Working with him was the best investment of my life.”
– Brett Jones
“One of the best, if not the best, investments I have ever made in myself. What better person to guide you through your personal growth than someone who has actually gone through it himself. This is really about changing YOU, it is not about changing others. Dan did a really good job of SNAPPING me out of my whiny, self loathing, trance. Becoming a better man, husband, father, and friend benefits everyone around you, and THAT is something to be proud of. Thanks Dan!!“
– Tony Esposito

Answer: This is the most common phrase we hear, and no, it is rarely too late. When a woman says this, she is reacting to the current version of you and the relationship. She isn’t reacting to the man you are capable of becoming. We don’t focus on “fixing” her; we focus on rebuilding YOUR confidence and leadership. When you change the dynamic, her reaction to you inevitably changes.

Answer: Therapy often focuses on why you feel a certain way and digs into the past. While that has its place, men often find “talking in circles” frustrating. We focus on Action and Future. We don’t just ask how you feel; we ask what you’re going to DO about it. Also, couples counseling can sometimes turn into a “blame game.” Our coaching fixes the foundation (You), which naturally stabilizes the house (Relationship).

Answer: No. In fact, we prefer to start with just you. You cannot negotiate attraction, and you cannot “talk” a woman into feeling safe with you. By working on yourself first—becoming calm, confident, and non-reactive—you create a vacuum that draws her back in. Most men find that once they stop “chasing” and start “leading,” their partner responds positively without ever stepping foot in a session.

Answer: You are likely “busy” because you are mentally exhausted from overthinking and managing crises at home. Our coaching is designed for high-performing professionals. We don’t give you “homework” that wastes time; we give you tools to stop the energy leaks in your life. Reclaiming your focus actually creates more time.

Answer: Information is not transformation. You can read a book on how to box, but until you step in the ring and get hit, you aren’t a boxer. You likely have “blind spots”—behaviors you don’t even realize are killing your confidence. A book can’t see you. We can. We provide the mirror and the accountability you need to actually apply what you know.

Answer: You don’t need to be drowning to learn how to swim faster. Many of our most successful clients are men who have “good” lives but know they are capable of “great.” If you feel like you’re drifting through life, bored, or lacking a sense of mission, this coaching will help you reignite that fire and find your purpose again.

Answer: 100%. We work with CEOs, business owners, and public figures. What happens in our sessions stays strictly between us. This is your safe space to be vulnerable, drop the mask, and speak the truth without fear of judgment or repercussions.

Answer: The only way this “doesn’t work” is if you don’t do the work. We give you the roadmap, the tools, and the support, but you have to walk the path. If you are looking for a magic pill to fix your life while you sit on the couch, this isn’t for you. But if you show up with an open mind and a willingness to be challenged, transformation is inevitable.

Answer: Yes. The majority of our coaching—including 1-on-1 and the Roundtable —happens online via Zoom. We work with men from the US, Europe, Australia, and beyond. Location is not a barrier to your growth.

Your Future is Waiting. Don’t Let it Drift Away.

You are one decision away from the confidence and connection you crave.

Book Your Free Strategy Call Now